This season at Cannactiva, winter has inspired us to talk about the four elements. Water, earth, air and fire. The four forces that make us up, that move within and around us, and that in winter seem to ask something different of us: not to resist, but to transform. Like the water that learns to become wind in order to cross the desert, this is a season to let go of the form that no longer serves us and to let life pass through us.
Winter quiets the noise outside and lights up the one within. The days are short, the nights long, and that intimate space opens up where things, finally, can change. Not by force, but at the rhythm of each element: water that pauses, earth that holds, air that lifts, fire that awakens.
With that inspiration we introduce our winter 2025 collection. We unveil LILITH (Cali Kush) as our new limited-edition CBD flower, alongside a new seasonal gift: Botanic Moods, aromatherapy roll-ons inspired by the four elements. Read on to see it all!
LILITH (Cali Kush), our new limited-edition CBD flower
Meet LILITH, inspired by the Californian strain Cali Kush, our new limited-edition CBD flower within the Artist Series collection.
Its aroma profile is elegant and instantly recognisable within the Kush family: a resinous sweetness woven with a fresh citrus note, soft cheese notes reminiscent of cheesecake, and a spicy background that rounds off the profile with warmth. With up to 25% CBD, LILITH offers dense, compact, firm buds, deep green, with abundant trichome crystallisation. The wild, sweet essence of Kush, captured in a premium format for those who value quality, aroma and character of its own.
The winter 2025 greeting card
This year, the text on the card is inspired by the four elements and by transformation. That is what winter is: learning to pause, to let yourself evaporate, to discover that the only way to cross what seems impossible is to stop being who you were. Here is the full text:
“You shall not pass through here!” cries the desert. “This is a land of winds, and only by becoming wind will you cross!”
“We’ll see about that!” roars the river without listening, rushing down, euphoric, longing to see the sea. “I come from the top of the mountain, and no one has ever managed to stop me!” 🌊
The water, confident at first, pushes and pushes, until it can push no more. And there, stagnant, it bursts into tears. It is time to rest. 💧
Night falls, the cold comes, and it begins to freeze. And at last, still, in silence, when it no longer expected anything, everything began to happen. 🌔
The sun appears. Its rays sing in its ear. Flames of wisdom that melt it, evaporate it and begin to transform it. 🌞
“Now you can fly. Let the breeze carry you, and the desert you shall cross.” 🌬️
That was all it was: to pause. ✨
Artistic collaboration with Alicia Carrera
The winter 2025 greeting card is illustrated by Alicia Carrera, a Galician visual artist based in Berlin. She runs the record label and cultural platform LíO Press, where her twisted, colour-filled collages have given an image to countless music releases. Her work brings together intuition, rhythm and a command of colour rooted in the most avant-garde European graphic tradition.
In this collaboration, her visual language connects with the spirit of Cannactiva’s winter: cut-out fragments — leaves, feathers, marble and ornaments — on a jade green background that brings calm and depth to a composition full of rhythm. There is something natural, something sacred, and a feminine character that gives this flower its name: LILITH. Four elements in a single image: water that flows, earth that holds, air that moves and fire that transforms.
The artwork is also available as a limited-edition A2 poster, printed on 170 gsm Woodstock Betulla art paper, as part of Cannactiva’s exclusive art collection.
Seasonal gift: Botanic Moods, an aromatherapy roll-on
In winter 2025, every order at Cannactiva came with a free Botanic Moods aromatherapy roll-on, made with hemp oil and plant essential oils. The four elements turned into fragrances to bring body and mind into harmony. Water, earth, air and fire, inviting us to flow, to hold, to open and to transform.
A small everyday ritual: apply with gentle, circular movements to the wrists, temples or neck, and let the aroma do the rest.
It comes in four varieties, one for each element:
- WATER · Flow — Created to flow with calm and balance. Floral notes with a resinous base of lavender, chamomile, ylang-ylang, frankincense and hemp. The element of fluidity and emotion: it invites you to let go and be guided by your intuition.
- EARTH · Connect — Created to connect with what is essential and bring stability. Deep, enveloping notes of cedar, patchouli, vetiver, frankincense and hemp. The element of roots and presence: a quiet force that holds.
- AIR · Lift — Created to lift and open the senses. Fresh, light notes of green mandarin, rosemary, palmarosa, juniper and hemp. The element of clarity and expansion: breathing, renewing, broadening your outlook.
- FIRE · Awaken — Created to ignite intensity and life force. Warm, sweet notes of grapefruit, cinnamon, ginger, black pepper and hemp. The element of drive and transformation: it illuminates, stirs passion and moves.
Winter is about pausing, transforming and moving again
A season that teaches us that sometimes the only way to keep moving forward is to stop pushing. Like the river on the card: when it can do no more, it surrenders, it freezes, it evaporates… and then, at last, it flies.
Winter is not an ending. It is that fertile silence where what we are transforms into what we are going to be. Water that turns into wind. Earth that holds the seed. Fire that cooks from within. Air that clears the gaze.
May this winter find you ready to pause, to let yourself be transformed and to trust that change, even if it cannot be seen, is already happening.
We hope you enjoy what we have prepared for you. Thank you for being with us. Happy winter, Cannactivist.
