This summer at Cannactiva we pay tribute to collective strength: that invisible energy which, with the right rhythm, moves mountains and gives rise to the most beautiful melodies. As in an orchestra, when all the parts vibrate together, harmony becomes strength. Unity is what makes an orchestra!
The summer 2025 collection arrives with a vibrant, fresh proposal that's full of history: we're introducing our new CBD flower Tepache (Pineapple Wine), with an irresistible tropical aroma and exceptional quality, which evokes the freshness of Mexican tepache.
This special summer edition is an artistic collaboration with Zosen (@zosenbandido), one of the leading figures in contemporary urban art, who will fill your summer with life and colour.
And as a summer gift, with every order that season we gave away the exclusive Cannactiva bandana, illustrated by Zosen. A piece with soul, so you can carry the spirit of summer with you.
Cannactiva's summer greeting 2025
This summer's postcard is full of rhythm, colour and symbols that invite you to connect with what really matters. This postcard reminds us that life is also a collective dance: a back-and-forth of steps, pauses and silences where what matters is letting yourself be carried by your inner rhythm and enjoying the journey.
Here is the text of the postcard:
No matter how strong you are…
A simple thread needs a good weave
to withstand this madness.
Life is a handkerchief that treasures
the drops of sweat from your adventures.
Keep walking, the best is yet to come,
and there's still so much to enjoy.
And if you can't remember which way the next row goes,
remember that less is more, set a course for nothing
Strip off… and swim.
Swim in a sea of silence.
Cool off and surf the waves that carry you back to the shore
It's like coming back to life
And you'll see that, once again, under the sunlight, there's a band playing
of colourful creatures who, to the beat of joy, tell
your body to dance.
I don't know about you, but my feet are already soaking.
I'll be waiting for you here, Cannactivista
Happy summer
Here is the photo gallery of Cannactiva's new 2025 summer collection, by our photographer Valeria Gallardo:
About the artist: Zosen
Born in Buenos Aires, Argentina, Zosen is a renowned visual artist and researcher specialising in urban culture. He currently lives and works in Barcelona.
From a very young age he was involved in skateboarding, graffiti and punk culture, influenced by the “do it yourself” philosophy. His first creations were fanzines that he put out as a teenager.
Active on the Barcelona graffiti scene since the early 1990s, he has carried out mural projects all over the world, both on his own and in collaboration with local communities through participatory processes. His style stands out for its vibrant colours, free forms and a committed view of art as a tool for transformation.
Zosen's creative repertoire includes illustration, painting, ceramics, documentaries and book publishing. His work has been shown in galleries in Europe, Asia, North America and South America, and he has taken part in exhibitions and events both nationally and internationally.
In this collaboration, his artistic universe merges with the spirit of Cannactiva to shape a piece that celebrates life, colour and collective identity.
The bandana: a gift with a story
At Cannactiva we believe that a good gift isn't just a nice gesture, but also a story that gets passed on. This season, the chosen piece is an exclusive bandana illustrated by Zosen, a reinterpretation of an ancestral symbol from a contemporary perspective.
The design is inspired by the classic paisley or boteh, the teardrop-shaped motif that represents life and eternity and appears on every traditional bandana. Originally from Persia, this symbol has travelled through the centuries and has been adopted by cultures all over the world. From cowboy neckerchiefs to emblems of workers', Chicano, hippie, rap and rock movements, the boteh, paisley or teardrop has accompanied expressions of freedom, identity and transformation throughout history.
In the context of this summer collection, the bandana connects with the free, collective and expressive spirit of the season. An accessory with soul that speaks of shared journeys, diversity and celebration.
Throughout summer 2025, we gave away this bandana illustrated by Zosen with every order at Cannactiva. It was a limited edition, while stocks lasted.
Happy summer, Cannactivista
This is what we've prepared for you this new season. We hope you like it! Place your order online at Cannactiva and discover Tepache (Pineapple Wine), our tropical and delicious Premium CBD flower. The exclusive summer bandana, illustrated by Zosen, was our limited edition to celebrate that season with you.
